Senior Strategist

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Role overview

In this role you will be producing company Trend Forecasts for our Indian customers. In some instances this

content will also be available for compnay's global customers. You will work with the company Insight team to

agree a content publishing plan for Insight content and the Fashion and Beauty company teams to do the

same for the two analysts working for you in these categories.

You will create this content using company's proprietary methodologies, drawing on company's strategic

forecasting and global data sets as well as your own research in the India market. You will also be

expected to present this content to customers and at trade events. Your personal focus will be on

producing content for Insight, and as the leader of our India content team, overseeing the team’s Fashion

and Beauty content.

You will have experience identifying, forecasting and tracking consumer behaviour trends in the India market.

This may be with a research organisation or insight team at a brand. We require a good level of numeracy

and expect the successful candidate to be able to understand and analyse data sets as well as have the

more intuitive skills to tune into key signals and develop trend forecasts. Good writing skills are an advantage

too.

In terms of management, we require proven experience of managing others and have developed some

successful techniques for managing others to deliver high quality work. An understanding of the fashion or

beauty markets would also be an advantage. We will require you to champion sustainability, diversity and

inclusivity across all our content.

The team

Our vision is for compnay to welcome all people of all identities - as our customers and team members.

We believe that welcoming a range of diverse backgrounds and perspectives is both the right thing to

do as well as helping us to create a more inclusive - and a better - business, for our clients and the

people who work with and for us.

You will join a dynamic, high performing team made up of very talented people who have one goal in

common - to be the proudest company brand ambassadors.

Key accountabilities

● Producing an Insight content plan in conjunction with the leadership of company Insight.

● Creating and delivering the content in this plan - focusing primarily on content for the India market.

● Recruit and lead a content team for the India market.

● Produce presentations and webinars of your research and insight, and deliver it internally and

externally

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● Travel nationally and internationally to cover industry trade shows, conferences and other events

as required

● Work with company commercial teams to build and maintain strong client relationships and drive new

business

● Actively and regularly seek out market intelligence via both client calls and industry relationships.

● Be able to work with company's global data and strategic forecasting teams to ensure alignment.

● Provide quotes for press and broadcast media as required

This list is not exhaustive and there may be other activities you are required to deliver.

Skills, experience & qualifications required

● Significant senior experience in trend forecasting or producing consumer trend forecasts in insight or

analytic teams in a corporate environment.

● A strong understanding of...

o consumer behaviour

o a strong grasp of regional variations across India

o data and analytical frameworks

o self-led research and sourcing of key signals, inputs and supporting trend evidence

o an understanding of either the business of fashion or beauty

● Able to demonstrate an understanding of the role and value of trend forecasting in business

● The ability to work in a team to develop strong trend forecasts in line with company's proprietary trend

forecasting methodology

● Proven ability to build strong working relationship with other departments across a number of

mediums both online and in person - including workshops, training, shared R&D days and brand days

● Excellent presentation skills with proven experience of presenting to internal and external

stakeholders in a range of situations including face-to-face, video conference and to audiences at

industry events such as trade shows.

● Able to demonstrate the ability to master a high level of research, analysis, writing, editing and peer

reviewing others’ content

● Ability to analyse quant and qual data and pinpoint trends that will impact the market to extract

meaningful insights

● Ability to take ownership of personal assignments, prioritise workload, lead, manage and support

other members of team

● Excellent organisation, communication and collaboration skills with the ability to lead and work within

an international team of direct reports as well as freelancers to ensure content or outputs are of a

consistently high standard and submitted on time

● Technical skills: Microsoft Office, Google Workspace, Slides, Keynote, Adobe Creative Suite, Slack,

Social Media platforms

● Able to build and lead the India content team in due course.

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More about company 

Company is the global authority on consumer trend forecasting.

We help brands around the world create the right products at the right time for tomorrow’s

consumer.

Our values

● We Are Everywhere

The future is everything, it happens everywhere. company is the world-leading forecaster

because we track and analyse consumer behaviours, product innovation, design and

creativity, everywhere.

● We Are Future Focused

We utilise our global resources and intelligence to research, source and analyse quantitative

and qualitative data to produce our forecasts. Everything we do is focused on working with

our customers to create a successful and positive tomorrow.

● We Are Rigorous

We source, review and assess quantitative and qualitative data to produce robust,

actionable forecasts. To provide credible insights and design solutions for our clients, it is

essential that rigour runs through everything we do.