Sales Development Executive

Key Responsibilities:

1. Prospecting and Lead Generation:

• Research and identify potential leads using various tools and platforms.
• Develop and implement outbound strategies through emails, phone calls, and social media to create new sales opportunities.

2. Lead Qualification:

• Qualify leads generated through marketing campaigns and evaluate their potential as sales opportunities.
• Engage with potential clients via cold calls and emails to understand their needs and provide relevant information.

3. Pipeline Management:

• Update and maintain accurate lead and customer information in tools like Salesforce, Pardot, and Apollo.
• Ensure timely follow-ups and progression of leads through the sales funnel.

4. Collaboration:

• Partner with the sales team to craft and execute targeted sales strategies.
• Work closely with marketing teams to align messaging, campaigns, and lead quality.

5. Appointment Setting:

• Schedule meetings and product demonstrations for prospects with the sales team.
• Ensure all appointments are prepared and tailored to client needs.

6. Lead Nurturing and Follow-Up:

• Maintain continuous engagement with leads to nurture them until they are ready for further sales steps.
• Respond promptly to inquiries and provide accurate information to prospects.

7. Reporting and Insights:

• Monitor and report key performance metrics such as lead generation, conversion rates, and pipeline status.
• Share feedback and market insights with the sales and marketing teams.

8. Product Knowledge and Engagement:

• Stay updated on industry trends, product developments, and competitor activities.
• Communicate product or service value propositions effectively to potential customers.

9. Continuous Improvement:

• Participate in training sessions to refine sales skills and knowledge.
• Seek opportunities to improve sales processes and enhance efficiency.

Required Qualifications:

• Bachelor’s degree in Business, Marketing, Communications, or related fields.
• 1-3 years of experience in a sales or lead generation role, preferably in a B2B environment.
• Strong track record of achieving or exceeding sales targets.
• Proficiency in tools like Salesforce, Pardot, Apollo, and LinkedIn Sales Navigator.
• Excellent verbal and written communication skills.
• Strong organizational skills with the ability to multitask effectively.
• Self-motivated, resilient, and able to work independently.
• Familiarity with MS Office and G Suite.

Preferred Qualifications:

• Experience in industries like Healthcare, BFSI, Manufacturing, Logistics, or Supply Chain.