Performance Marketing Executive

Key Responsibilities:

1. Campaign Management:

• Develop, implement, and manage performance marketing campaigns across eCommerce platforms.
• Continuously monitor campaign progress and optimize for best results.

2. Data Analysis:

• Monitor and analyze campaign performance metrics.
• Provide actionable insights and recommendations to improve ROI and campaign efficiency.

3. Budget Management:

• Allocate and manage budgets effectively to maximize performance while minimizing costs.
• Track spending and ensure adherence to budget guidelines.

4. Collaboration:

• Work closely with cross-functional teams, including brand management, sales, and creative, to align marketing strategies and objectives.
• Coordinate with external partners when required.

5. Market Research:

• Conduct in-depth research to understand industry trends, competitive landscape, and consumer behavior.
• Leverage insights to inform and refine marketing strategies.

6. Reporting:

• Prepare and present regular reports on campaign performance, key insights, and strategic recommendations to stakeholders.

7. A/B Testing and Experimentation:

• Execute A/B tests and other experiments to identify the most effective marketing approaches.
• Implement learnings from testing to optimize ongoing and future campaigns.

8. Stay Updated:

• Keep up with industry trends and best practices in performance marketing.
• Continuously enhance personal skills and strategies to remain competitive in the field.

Requirements:

• Experience: 1–3 years of hands-on experience in managing Amazon and Flipkart ads platforms.
• Technical Skills: Proficiency in advanced Excel and analytical tools for performance tracking and reporting.
• Detail-Oriented: Strong attention to detail, ensuring accuracy and efficiency in all tasks.
• Analytical Thinking: Excellent analytical skills with a data-driven mindset for decision-making.
• Communication: Strong verbal and written communication skills for effective collaboration and reporting.