Marketing Manager

Key Responsibilities:

1. Strategic Leadership:

   • Lead the marketing team to achieve brand aspirations.
   • Build and execute a clear, concise marketing roadmap.
   • Coordinate marketing strategies with sales and other departments.

2. Campaign Development & Execution:

   • Develop and implement campaigns to increase brand awareness and customer engagement.
   • Create strategies for both online and offline business verticals, ensuring alignment with business goals.
   • Manage and improve online content, promotions, and advertising initiatives.

3. Market Research & Insights:

   • Gather consumer insights to identify personas, segmentation, and opportunities.
   • Monitor competition and provide innovative ideas to differentiate the brand across platforms.

4. Brand Building:

   • Develop the brand identity and its unique value proposition for digital and offline channels.
   • Ensure consistent representation of the brand across all platforms and channels.

5. Digital Marketing Management:

   • Manage all digital marketing channels, including websites, blogs, advertising platforms, and social media.
   • Track and analyze ROAS, KPIs, and other performance metrics to ensure effectiveness.

6. Collaboration & Stakeholder Management:

   • Work closely with Product, Design, and Sales teams to enhance client satisfaction.
   • Liaise with external agencies and experts to ensure effective marketing deliverables.

7. Performance Monitoring & Reporting:

   • Forecast sales trends and track marketing effectiveness.
   • Prepare and present quarterly and annual reports to senior management.

8. Budget Management:

   • Develop and manage the marketing department’s budget.
   • Optimize spending to maximize returns on marketing investments.

9. Team Development:

   • Motivate and mentor the marketing team to achieve organizational goals.
   • Promote a collaborative and innovative culture within the department.

10. Event Management:

    • Represent the brand at customer exhibitions, trade shows, and industry-related events.

Required Skills & Competencies:

• Strong leadership and team management abilities.
• Expertise in digital marketing tools and platforms.
• Exceptional communication, interpersonal, and analytical skills.
• Proficiency in tracking performance metrics and generating insights.
• Strategic thinking with the ability to execute effectively.
• Knowledge of the latest marketing and digital technology trends.