Marketing Director, Globacom

Key Responsibilities

1. Strategic Leadership:

   • Develop and execute comprehensive marketing strategies aligned with the company’s vision, mission, and business goals.
   • Lead high-impact marketing initiatives across branding, customer acquisition, retention, and revenue growth.

2. Market Insights and Analysis:

   • Conduct thorough market research to identify emerging trends, opportunities, and competitor movements.
   • Use data-driven insights to guide decision-making and develop market-leading campaigns.

3. Brand Management:

   • Strengthen the company’s brand equity in local and international markets.
   • Oversee the design and implementation of innovative marketing campaigns to enhance brand visibility and customer loyalty.

4. Digital Transformation:

   • Drive adoption of digital tools and platforms to optimize marketing effectiveness, customer engagement, and ROI.
   • Leverage digital payment services, apps, and online platforms for integrated marketing efforts.

5. Team Leadership:

   • Build and mentor a high-performing marketing team.
   • Foster a culture of innovation, accountability, and collaboration.

6. Stakeholder Collaboration:

   • Work closely with sales, operations, and product teams to ensure alignment and successful execution of marketing strategies.
   • Build and maintain relationships with external partners, media agencies, and industry stakeholders.

7. Performance Management:

   • Monitor, analyze, and report on marketing campaign performance metrics to ensure goals are met or exceeded.
   • Implement corrective measures where necessary to optimize marketing effectiveness.

Qualifications and Requirements

• Experience:

  • Minimum of 18 years of progressive experience in marketing roles, including at least 5 years in a senior leadership position.
  • Proven track record in multinational or top-tier organizations in Telecoms (e.g., Reliance Jio, Airtel, Vodafone), Oil & Gas (e.g., Total, Shell, Chevron), Digital Payments (e.g., Paytm, Vodafone Mpesa), or FMCG (e.g., Coca-Cola, Unilever, Nestle).

• Education:

  • Master’s degree in Marketing, Business Administration, or a related field.
  • Certifications in Digital Marketing, Brand Management, or Strategic Marketing are a plus.

• Age:

  • Preferably between 45 and 58 years, though exceptional candidates above 58 will be considered.

• Skills and Competencies:

  • Exceptional leadership, strategic thinking, and decision-making skills.
  • Strong analytical and problem-solving abilities.
  • Excellent communication, interpersonal, and negotiation skills.
  • Deep understanding of digital and traditional marketing strategies.
  • Demonstrated ability to drive transformation and foster innovation.

• Personal Attributes:

  • High level of integrity, resilience, and a strong work ethic.
  • Vibrant personality with the ability to motivate and inspire teams.
  • Self-starter with a proactive approach to challenges.

Preferred Candidate Profile

• Expatriate professionals from India, Pakistan, Africa, UAE, Oman, Eastern Europe, or nearby regions.
• Cultural adaptability and experience working in diverse, multicultural environments.