Sales Manager

Roles and Responsibilities:

• Sales Forecasting and Goal Setting:

  • Forecast goals and objectives for sales, gross, and key expenses on a monthly and annual basis.
  • Assist individual salespeople in setting aggressive yet realistic monthly goals and objectives and provide the necessary support to help them meet these goals.

• Team Management:

  • Hire, train, motivate, counsel, and monitor the performance of all new-vehicle sales employees.
  • Direct and schedule the activities of all department employees, ensuring proper staffing at all times.
  • Maintain teamwork in a customer-focused sales environment throughout the sales, delivery, and follow-up process.
  • Conduct daily and weekly sales meetings to ensure alignment and productivity.

• Sales Operations and Budgeting:

  • Prepare and administer an annual operating budget for the new-vehicle sales department.
  • Maintain an accurate daily log reflecting all sales activities in the dealership.
  • Ensure proper follow-up of all potential buyers by developing, implementing, and monitoring a prospecting and sales control system.
  • Ensure that new-vehicle salespeople understand and follow dealership policies and procedures.
  • Monitor and control inventory to ensure the proper mix of grounded stock for maximum turnover efficiency.

• Customer Relationship and Sales Process:

  • Develop, implement, and monitor a follow-up system for new-vehicle purchasers.
  • Provide effective communication throughout the new-vehicle department as well as interdepartmentally.
  • Assist in closing deals when necessary and work on programs that increase new-car gross and F&I penetration.
  • Establish and maintain standards for vehicle deliveries to customers, ensuring satisfaction.
  • Schedule first service appointments at the time of delivery.

• Performance Monitoring and Improvement:

  • Oversee the efforts of new-vehicle salespeople to enhance the image and customer satisfaction ratings of the dealership.
  • Process salesperson commission sheets and monitor payroll records of salespeople.
  • Provide accurate floor traffic control data daily.
  • Review and recommend new-car inventory based on customer and market analyses.

• Merchandising and Advertising:

  • Direct merchandising and advertising efforts for the new-vehicle department in collaboration with the sales managers and dealer.
  • Assist in the development of advertising campaigns and other promotions to enhance visibility and sales.

• Compliance and Regulations:

  • Understand, keep abreast of, and comply with federal, state, and local regulations that affect new-vehicle sales.

Qualifications:

• 6+ years of experience in a sales management role within the automotive or related industry.
• Proven ability to lead and motivate a sales team to meet and exceed goals.
• Strong understanding of sales operations, forecasting, and budget management.
• Excellent communication and interpersonal skills to work with both internal teams and customers.
• Familiarity with dealership policies and regulatory compliance.
• Ability to manage inventory and coordinate advertising efforts effectively.