Digital Marketing Manager / SEO Manager

Key Responsibilities:

• Design and implement digital marketing strategies across SEO, PPC, Social Media, Email Marketing, and more.

• Execute and optimize campaigns focused on lead generation with a strong understanding of CPL (Cost per Lead) metrics.

• Manage and coordinate a digital marketing team with multi-channel skill sets.

• Conduct keyword research, competitor analysis, and digital performance tracking.

• Produce and present analytics reports on digital performance and campaign ROI.

• Improve website SEO health, keyword rankings, and organic traffic via on-page and off-page SEO.

• Lead conversion optimization efforts for landing pages and campaign flows.

• Coordinate with external agencies and internal teams for execution and performance improvements.

• Oversee content marketing and ensure quality link-building practices are followed.

• Manage website performance (WordPress familiarity preferred).

• Ensure campaigns are delivered on time and meet defined performance standards.

Key Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.

• 4+ years of experience in digital marketing, with strong exposure to SEO and lead generation.

• Experience with Google Analytics, Google Ads, Social Media Ads, Email Marketing Tools, and Affiliate Campaigns.

• Clear understanding and hands-on experience with organic SEO strategies.

• Experience managing end-to-end campaigns, team workflows, and reporting.

• Knowledge of customer segmentation, CPL optimization, and campaign targeting.

• Strong verbal and written communication skills with stakeholder management ability.

• Prior team management and project coordination experience is an added advantage.

Candidate Submission Template:

Please acknowledge this opportunity and provide the following details:

• Total Experience:

• Relevant Experience in the IT Industry:

• Lead Generation Experience:

• Team Leading Experience:

• CPL (Cost Per Lead) Experience:

• SEO / Organic Experience:

• Team Size Handled:

• Notice Period:

• Current Location:

• Current Salary:

• Expected Salary:

• Reason for Job Change:

• Current Company Name:

• Current Designation:

• Client Rankings:

• Keyword Rankings:

• Websites Worked On:

• Traffic Handled Per Month:

• Organic Leads Generated (Monthly):

• Total Digital Marketing Experience:

Additional Assessment Questions:

1. List the websites you've worked on for organic SEO:

   • Website 1:

   • Website 2:

   • Website 3:

   • Website 4:

2. How many keywords were targeted for each site?

3. How many keywords ranked in the Top 10 for each site?

4. Share the best-performing website you've worked on organically and mention:

   • Website URL

   • Main Keywords Targeted

   • Keywords Ranking Positions (Top 10/Top 3)

   • Monthly Organic Traffic Achieved