Social media & Digital Marketing – Sr. Executive

Job Description

Job Title:

Senior Executive – Social Media & Digital Marketing

Department:

Marketing

Location:

C.B.D. Belapur, Navi Mumbai

Employment Type:

Full-Time (Permanent)

No. of Vacancies:

1

Role Overview

The Senior Executive – Social Media & Digital Marketing will act as the key point of coordination between Oho Shawarma and external content creators/social media agencies. The role focuses on driving brand visibility, customer engagement, influencer marketing, online reputation management, and hyperlocal digital growth across outlets.

Key Responsibilities

Agency & Content Management

Act as the primary liaison between Oho Shawarma and appointed Content Creator / Social Media Agency

Translate brand objectives, campaigns, offers, and outlet requirements into clear and actionable briefs

Plan monthly and quarterly content calendars in coordination with the agency (reels, posts, stories, campaigns)

Review, approve, and ensure timely delivery of creatives as per brand tone, guidelines, and deadlines

Ensure brand consistency across all social media platforms and agency outputs

Influencer Marketing

Manage influencer marketing end-to-end: identification, negotiation, onboarding, execution, and performance tracking

Build and maintain a strong network of food, lifestyle, and hyperlocal influencers across cities

Coordinate influencer visits to outlets, launches, and special campaigns

Track influencer ROI based on reach, engagement, Google reviews, footfall, and online order impact

SEO & Google Business Profile Management

Coordinate SEO efforts (on-page basics, local SEO) through internal teams or external agencies

Ensure all outlets have updated and optimized Google Business Profiles (photos, menu, timings, location accuracy)

Monitor and improve Google ratings by driving review initiatives and feedback loops

Respond to Google reviews (positive and negative) in a professional, brand-aligned manner

Community & Customer Management

Manage and respond to customer messages, comments, and DMs across Instagram, Facebook, Google, and other platforms

Coordinate with operations teams to resolve customer complaints received digitally and close the loop with customers

Maintain a calm, professional, and customer-centric approach in all communications

Business Coordination & Reporting

Work closely with internal teams (operations, franchise, founders) to align digital campaigns with business goals

Support new outlet launches with agency-led digital campaigns and influencer activations

Monitor competitors, emerging content formats, and QSR digital trends and guide agencies accordingly

Prepare weekly and monthly performance reports for management review

Experience Required

2–3 years of experience

QSR / Retail / Food brand experience preferred

Mandatory exposure to agency coordination

Fresher Considered:
Yes – candidates with strong hands-on experience, live brand handling, or a proven portfolio may be considered.

Education Qualifications

Graduation:

BMS / BBA / Any Graduate

Digital Marketing specialization preferred

Post-Graduation (Preferred):

MBA (Marketing / Digital Marketing)

Certification:

Certified Digital Marketing Course (Preferred)

Salary Budget

₹3.0 – ₹3.5 LPA (CTC)

As per industry standards and candidate experience

Languages Known

English

Hindi

Marathi

Personal Attributes

Strong coordination and follow-up skills

Customer-centric mindset

Brand-conscious and detail-oriented

Calm and professional while handling customer feedback

Ownership-driven and execution-focused