Photographer / Videographer

Key Responsibilities:

1. Product Photography/Videography:

   • Capture detailed, high-quality images and videos of garments, textiles, and accessories.
   • Highlight product details like patterns, textures, and craftsmanship.
   • Style products to align with the brand's aesthetic, ensuring classic and earthy visuals.

2. Lifestyle Photography:

   • Create narratives that illustrate how the products integrate into modern, everyday settings.
   • Work with models or real customers to showcase the flow, fit, and versatility of garments in natural settings.

3. Studio Shoots:

   • Conduct in-studio product shoots for catalogs, marketing materials, and websites.
   • Set up lighting and manage background settings to ensure color accuracy, particularly for products dyed with natural colors.

4. Event Coverage:

   • Document brand events, pop-ups, and special launches.
   • Capture candid moments, artisan-customer interactions, and event highlights for social media and promotional purposes.

5. Artisan Stories:

   • Visit workshops and document artisans at work, capturing the creative processes behind the products.
   • Showcase the block-printing process, dyeing techniques, and craft village life to create a connection between the artisans and the audience.

6. Creative Direction:

   • Collaborate with marketing and design teams to conceptualize photo and video shoots that align with campaigns and product launches.
   • Scout locations, plan shoot concepts, and coordinate with models and stylists to achieve desired outcomes.

7. Post-Production:

   • Edit photos and videos to maintain color integrity, especially for textiles dyed with natural pigments.
   • Perform color correction, retouching, and format the images for different platforms, including websites and social media.

8. Social Media Content:

   • Create engaging visual content specifically tailored for platforms like Instagram, Facebook, and LinkedIn.
   • Compose flat lays, behind-the-scenes shots, and creative product arrangements that capture attention and engage audiences.

Qualifications:

• Proven experience in photography and videography, with a portfolio of relevant work.
• Strong knowledge of editing software such as Adobe Photoshop, Lightroom, and Premiere Pro.
• Experience in product styling and storytelling through visuals.
• Ability to work with natural lighting and studio setups.
• Excellent attention to detail and creativity.
• Good communication and teamwork skills.