Sales and Marketing Manager

Key Responsibilities:

1. Strategic Planning and Execution:

   • Develop and implement comprehensive sales and marketing strategies to achieve company goals.
   • Conduct market research to identify trends, customer needs, and the competitive landscape.
   • Create and manage annual sales and marketing budgets, ensuring efficient allocation of resources.

2. Sales Management:

   • Lead, motivate, and manage the sales team to meet or exceed sales targets.
   • Establish sales goals, monitor team performance, and provide regular reports on sales metrics.
   • Build and maintain strong relationships with key clients, distributors, and partners.

3. Marketing and Brand Management:

   • Oversee the development and execution of marketing campaigns, including digital, print, and events.
   • Manage brand positioning and ensure consistent messaging across all channels.
   • Coordinate with external agencies and vendors for creative and promotional activities.

4. Product Management:

   • Collaborate closely with the product development team to ensure market needs are met.
   • Effectively launch new products and manage the lifecycle of existing products.
   • Analyze product performance and make recommendations for improvements.

5. Customer Insights and Relationship Management:

   • Gather and analyze customer feedback to improve product offerings and the overall customer experience.
   • Develop and implement customer retention programs and loyalty initiatives.
   • Address customer concerns and resolve issues promptly to ensure satisfaction.

6. Performance Monitoring and Reporting:

   • Track and analyze sales and marketing performance metrics to measure success.
   • Prepare and present regular reports on sales performance, marketing campaign effectiveness, and market trends to senior management.
   • Adjust strategies based on performance data and market feedback.

Qualifications:

Education:

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field. An MBA or advanced degree is a plus.

Experience:

• 10-12 years of experience in sales and marketing, with a focus on FMCG or Pharma industries.
• Proven track record of meeting or exceeding sales targets and driving successful marketing campaigns.
• Experience in managing a team and working with cross-functional departments.

Skills:

• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Proficiency in market research and data analysis.
• Ability to develop and execute strategic plans.
• Familiarity with digital marketing tools and techniques.
• Strong negotiation and sales skills.

Personal Attributes:

• Results-oriented with a drive for achieving and exceeding goals.
• Strategic thinker with a proactive approach to problem-solving.
• Adaptable and able to thrive in a fast-paced environment.

Additional Information:

• Travel may be required based on business needs.