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Sales Director
Sales Director
22
Mumbai
Job Views:
Created Date: 2026-02-27T12:00:00.279Z
Experience: 20 - year
Salary: upto
Industry: 28
Openings: 1
Primary Responsibilities :
Job Title: Sales Director (Manufacturing – Executive Role)
Role Purpose
The Sales Director – Manufacturing is responsible for leading the overall commercial strategy in alignment with production capabilities to ensure sustainable and profitable revenue growth.
This role integrates market demand with manufacturing execution, ensuring that sales commitments are operationally feasible, strategically structured, and commercially optimized.
The focus is not just on driving sales volume, but on building a sustainable revenue architecture aligned with manufacturing realities.
Core Strategic Responsibilities
1. Commercial Strategy Integrated with Manufacturing
Define revenue strategy aligned with plant capacity and productivity.
Ensure product mix optimization for profitability and operational efficiency.
Balance high-volume, high-margin, and strategic product categories.
Drive demand shaping aligned with manufacturing strengths.
Integrate production implications (offline/online, changeovers, complexity) into sales strategy.
Sales strategy must enhance manufacturing efficiency — not disrupt it.
2. Revenue Quality & Profitability Leadership
Move beyond volume-driven sales by:
Driving contribution margin improvement.
Defining and implementing structured pricing architecture.
Eliminating low-value, low-productivity orders.
Improving revenue per production hour / machine hour.
3. Capacity-Based Sales Planning
Translate production constraints into structured sales planning.
Collaborate with production planning teams for realistic forecasting.
Manage peak load versus idle capacity.
Develop order intake governance frameworks.
The Sales Director acts as a capacity optimizer.
Experience Requirements:
4. Cross-Functional Commercial Governance
Strong integration with:
Production
Planning
Procurement
Quality
Dispatch
Key responsibilities include:
Preventing over-commitment on delivery timelines.
Aligning customer expectations with operational realities.
Resolving sales and operations conflicts strategically.
5. Product Portfolio & Market Strategy
Identify product categories that increase productivity.
Reduce changeover time and improve plant efficiency.
Phase out unprofitable or operationally disruptive SKUs where necessary.
Develop strategic accounts aligned with production strengths.
6. Key Account Strategic Leadership
Lead enterprise-level customer negotiations.
Align customer demand patterns with plant capabilities.
Build long-term contracts that stabilize production planning.
7. Data-Driven Commercial Intelligence
Monitor and optimize:
Product-wise profitability
Customer profitability
Lead time vs. production complexity
Conversion ratio by product category
Correlation between sales performance and production efficiency
Executive KPIs (Manufacturing Focus)
Revenue & Profit
Contribution margin improvement
Revenue per production hour
Product mix profitability index
Operational Alignment
Forecast accuracy vs actual production
On-time delivery alignment
Order scheduling efficiency
Strategic Growth
High-value customer ratio
Reduction in low-productivity orders
Balanced capacity utilization
Leadership Competencies
Strong understanding of manufacturing processes.
Systems thinking (sales and operations integration).
Enterprise-level commercial negotiation capability.
Data-driven decision-making approach.
Change leadership during transformation initiatives (automation, plant shifts, restructuring).
Qualifications & Experience
Bachelor’s degree in Business, Engineering, Marketing, or related field.
20–25+ years of progressive sales experience.
Minimum 10+ years in senior leadership managing global sales teams and multi-product portfolios.
Strong experience in B2B and manufacturing sales environments preferred.