Sales Manager – Fertilizers & Agrochemical

. Business Development

• Develop and implement strategic sales plans to achieve revenue and market expansion goals.
• Identify new business opportunities and expand the company's presence across assigned territories.
• Acquire and onboard new distributors, dealers, wholesalers, institutional buyers, exporters, and agri-input partners.
• Develop new sales channels and strengthen the existing distribution network.
• Explore untapped markets and generate sustainable business growth.

2. B2B Sales Management

• Drive B2B sales of specialty fertilizers, water-soluble fertilizers, micronutrients, and plant nutrition products.
• Promote products including:
  • NPK 19-19-19
  • SOP (00-00-50)
  • MAP (12-61-00)
  • NOP (13-00-45)
  • MKP (00-52-34)
  • Calcium Nitrate
  • Calcium Nitrate + Boron
  • Magnesium Sulphate
  • Ferrous Sulphate
  • Mono Zinc 33%
  • Sulphur Bentonite 90%
• Conduct product presentations, commercial discussions, and technical sales meetings.
• Negotiate pricing, commercial terms, and contracts with customers.
• Achieve monthly, quarterly, and annual sales targets.

3. Distributor & Channel Management

• Build and maintain strong relationships with distributors, dealers, wholesalers, and institutional customers.
• Support channel partners through product training, promotional activities, and technical guidance.
• Monitor distributor performance and develop strategies for business growth.
• Ensure high customer satisfaction and long-term business partnerships.

4. Market Development

• Conduct market research to identify customer needs and emerging opportunities.
• Analyze competitor products, pricing strategies, and market trends.
• Develop territory-wise sales plans and market penetration strategies.
• Participate in trade fairs, agricultural exhibitions, dealer meets, and industry events to promote the company's product portfolio.

5. Customer Relationship Management

• Build strong relationships with key accounts and institutional customers.
• Provide technical and commercial support to customers.
• Resolve customer issues and ensure timely response to inquiries.
• Maintain regular customer visits and follow-ups to strengthen business relationships.
• Ensure high levels of customer satisfaction and retention.

6. Sales Operations & Coordination

• Coordinate with Procurement, Logistics, Operations, and Finance teams for timely execution of customer orders.
• Ensure smooth order processing and on-time product deliveries.
• Monitor inventory availability and coordinate supply planning.
• Support new product launches and marketing initiatives.

7. Reporting & Performance Management

• Prepare sales forecasts, business plans, and periodic MIS reports.
• Monitor sales performance against targets.
• Track customer activities, pipeline status, and revenue generation.
• Submit market intelligence reports and competitor analysis to management.
• Recommend strategies to improve sales performance and profitability.

8. Collections & Credit Management

• Ensure timely payment collections from customers.
• Monitor customer credit limits and outstanding receivables.
• Coordinate with finance teams to resolve payment-related issues.
• Maintain healthy customer credit management and minimize overdue payments.