Job Title: Business Development Executive (BDE) – Team Lead

Industry: FMCG (Beverages – Energy Drinks)

Location: Field-Based with Team Management Responsibilities

Salary: ₹30,000 – ₹40,000 Fixed + TA/DA + Performance Incentives

Job Overview

We are looking for a high-impact, leadership-driven Business Development Executive to spearhead our sales operations. In this role, you will not only drive market expansion but also serve as a mentor and manager for our field sales team. You will be responsible for translating company goals into on-ground results through effective team handling, distributor management, and strategic market execution.

Candidate Profile

Experience: 3–6 years of proven experience in FMCG Sales; prior experience in team handling or a leadership role is highly preferred.

Education: Graduate in any stream; MBA in Sales/Marketing is a significant advantage.

Skills: Exceptional team management, negotiation, and analytical skills. Must be proficient in sales reporting and CRM/Sales Force Automation (SFA) tools.

Attributes: A "Lead by Example" mindset, high energy, and the ability to thrive in a target-driven environment.

Core Success Metrics (KPIs)

Revenue: Achievement of overall territory sales targets (Primary & Secondary).

Network Growth: Efficiency in distributor onboarding and increase in active retail touchpoints.

Team Productivity: Improvement in the "Calls per Day" and "Orders per Man-Day" metrics for the reporting team.

Retention & Compliance: High team retention rates and 100% adherence to company payment and collection policies.

Experience Requirements:

Key Responsibilities

Team Leadership: Lead, mentor, and manage a team of field sales executives; drive daily productivity and ensure the team is aligned with monthly sales targets.

Performance Monitoring: Conduct regular performance reviews, take daily updates, and implement corrective actions to bridge gaps in sales or distribution.

Sales Training: Train and guide the field team on product pitching, objection handling, and effective beat planning to improve market execution.

Distributor Management: Drive the onboarding of new distributors and maintain high-level relationships with existing partners to ensure long-term business growth.

Strategic Market Visits: Conduct regular field visits for key distributor meetings, high-value retail accounts, and to gain firsthand market intelligence.

Data Analysis: Monitor primary and secondary sales data to identify trends, optimize stock rotation, and ensure 100% "On-Time In-Full" (OTIF) delivery.

Reporting & Feedback: Provide structured insights, competitor analysis, and market feedback to senior management to help shape future sales strategies.