Account Manager

1. Client SPOC and Communication
● Act as the single point of contact for all assigned client accounts.
● Own client communication across WhatsApp, email, and calls with speed and
professionalism.
● Lead weekly review calls and monthly performance discussions.
● Translate client requirements into clear internal briefs for creative, performance,
and SEO teams.
● Proactively communicate updates, delays, and changes before the client has to
ask.
● Manage expectations on timelines, deliverables, and budgets without
over-promising.
2. Scope Governance and Delivery Management
● Own the scope document for each account and protect it.
● Track all monthly deliverables across social media, SEO, and performance
marketing.
● Identify scope creep early and raise it to the Pod Manager with facts and a
recommendation.
● Coordinate with internal teams to ensure on-time delivery without being chased.
● Maintain a monthly delivery tracker and share updates with the Pod Manager
proactively.
3. Social Media Account Management
● Review content calendars before they go to the client for quality, brand tone, and
alignment.
● Coordinate shoot requirements, reel concepts, and campaign ideas with the
creative team.
● Track posting schedules and flag gaps or delays before they become client
issues.
● Review social media performance reports and summarize key insights for client
calls.
4. SEO Oversight and Coordination
● Understand on-page, off-page, technical, and local SEO fundamentals.
● Track monthly deliverables including keyword rankings, backlinks, content, and
audit reports.
● Communicate SEO progress and gaps to clients in clear, non-technical language.

● Ensure all required access including website, Google Business Profile, and tools
is in place.
5. Performance Marketing Oversight
● Understand Google Ads and Meta Ads campaign structure, targeting, and
bidding at a working level.
● Track and communicate CPL, CTR, ROAS, lead quality, and budget utilization to
clients.
● Review performance reports before they go to clients and check for accuracy and
completeness.
● Flag underperforming campaigns or budget wastage to the performance team
and Pod Manager.
● Coordinate on ad account access, landing pages, and creative requirements.
6. Numbers, Reporting, and Analytics
● Read and interpret dashboards and reports across all channels with confidence.
● Ensure all monthly client reports are accurate, complete, and well-presented
before submission.
● Track account health and flag clients at risk of churn before it becomes a
problem.
● Maintain records of client approvals, revisions, feedback, and escalation history.
7. Retention and Upsell Support
● Identify upsell or expansion opportunities through active client conversations.
● Flag new requirements or scope additions to the Pod Manager.
● Keep satisfaction high through consistent follow-through and proactive service.